Merrett's Pharmacy and Group Health Centre Pharmacy, Sault Ste. Marie

Blister Packaging campaign, first cut for team review

Three landing pages, one per traffic source. Twelve statics plus a five-card carousel. Three short narrated videos. A three-step email drip with SMS. A copy deck for the pharmacist to sign. Everything below is on private preview links and nothing has gone to the client.

Copy is site-sourcedEvery claim traces to ssmpharmacy.com or the Google listing (truth file in the campaign folder). No prices, no outcome claims, third person only.

Forms are not wiredPreview forms show a "connects at launch" note. Nothing posts anywhere.

Private previewsAll pages are noindex twice (meta and header). Links are for the team only.

Client has not seen thisThe pharmacist copy deck goes first. Build, then sign-off, then launch.

1. Ads

Meta statics, three concepts, four ratios each

Concept A speaks to the person taking several medications a day. Concept B speaks to the family caregiver. Concept C is the day out. The blister grid is drawn, not photographed, because the client has no pack photography yet; the people are illustrative and labelled so on every unit.

A, 1:1PNG

A, 4:5PNG

A, 9:16 storyPNG

A, 1.91:1PNG

B, 1:1PNG

B, 4:5PNG

B, 9:16 storyPNG

B, 1.91:1PNG

C, 1:1PNG

C, 4:5PNG

C, 9:16 storyPNG

C, 1.91:1PNG

Carousel, five cards (the page outline as a swipe story)

Card 1PNG

Card 2PNG

Card 3PNG

Card 4PNG

Card 5PNG

For Ads Manager: primary text must carry the same third-person framing (never "your medications"). Suggested primary text: "Blister packaging from Merrett's Pharmacy and Group Health Centre Pharmacy: a full week of medication sorted by breakfast, lunch, dinner and bedtime, with a colour picture of each pill. Free delivery in Sault Ste. Marie." Headline: "Ask about blister packaging". No price, no "free consultation".

2. Landing pages

One page per traffic source, three different structures

Facebook, the person taking the medications

Every dose, sorted. Breakfast, lunch, dinner, bedtime.

Visual first and calm. Check-row facts, a day-out band, three steps, Google reviews, FAQ, form.

Open /facebook/

Family, the adult child managing a parent's medications

When a parent takes a lot of medications, the week gets easier to see.

Reassurance first. Set up by phone, delivered free, authorization explained, the pharmacy's own guidance quoted.

Open /family/

Google search, mechanics first

Blister packaging in Sault Ste. Marie

How the pack works in four steps, the pharmacy's own words quoted and attributed, switching, both locations with hours, reviews, FAQ, form.

Open /google/

Accessibility floor on all three: 18px reading text, 7:1 contrast, 56px buttons, no thin weights, because the readers are older adults. Images on the pages are the illustrative photos; the client's real photography replaces them when it arrives.

3. Short videos

Three narrated reels, 9:16, under 15 seconds

On-screen words are the spoken words. Each reel ends on a silent card with both phone numbers and free delivery. Suggested flight: A for cold reach to 55+, B for 45 to 65 (adult children), C for retargeting.

Reel A, Four times a day

"Several medications a day means keeping track of what to take, and when. Merrett's blister packs sort every dose: breakfast, lunch, dinner, bedtime. With a picture of each pill."

Reel B, For the family

"When a parent takes a lot of medications, it's hard to know what was taken. A Merrett's blister pack shows the whole week, one dose at a time."

Reel C, On the go

"Going out for the day? Tear away one dose, or one day, and take it along. Packed by automation at Merrett's, the only automated blister packing service in Northern Ontario."

Narrator takes (two per reel, pick by ear)

Reel A, take 1 (used) and take 2

Reel B, take 1 (used) and take 2

Reel C, take 1 (used) and take 2

4. Email and SMS automation

Three-step drip for the people who ask, plus two SMS

Merrett's Pharmacy is on our own CRM, so these load straight in. Day 0 thanks and explains, Day 3 speaks to the family caregiver, Day 7 is the day out and both locations. Stop the sequence when the contact is tagged as booked. Full subject lines, preheaders and timing are in the README beside the files.

Day 0

Day 3

Day 7

5. Sign-off

Copy deck for the pharmacist

Every sentence the campaign makes about the service, with its source and Approve / Edit / Remove boxes, plus the list of things we are deliberately not saying. This goes to Marisa De Rubeis before anything publishes.

Open the copy deck

6. Status and next steps

Where each piece stands

Piece	Status	Next
Truth file and copy deck	Done	Send the deck to the pharmacist. Items 5, 6 and 7 need her confirmation (only-in-Northern-Ontario, largest-in-Northern-Ontario vs Canada, the "most accurate" superlative).
Landing pages (3)	Staged on preview	Team review, then pharmacist sign-off, then wire the form and remove noindex.
Meta statics (12) and carousel (5)	Rendered	Swap in real pack and storefront photos when the client supplies them.
Reels (3) with narration	Rendered	Zak picks the narrator take by ear. Real footage version once the client sends photos or video.
Email drip (3) and SMS (2)	Drafted	Load into the sub-account as a draft workflow. Nothing is live.
Client photography	Owed by client	Ask for photos of their actual packs, the packing machine, both storefronts and the team. Every illustrative image gets replaced.
Price and turnaround	Unknown	Pages stay silent until the pharmacy gives figures in writing.